NetSquared Finalist Podcast: Moment of Inspiration for FamilyFarmed.org

In this podcast, Jim Slama, founder of FamiliyFarmed.org, shares the inspiration that lead him to start the project. His inspiration began many years ago with a successful campaign called �Keep Organic Organic� which worked to ensure the federal government kept their definition of �organic� strict. SaveOrganic.org was the first major use of the internet in an environmental campaign, and it was wildly successful. In the end, 270,000 comments were collected supporting the campaign and the media just loved it. The campaign�s rallying cry, �Keep Organic Organic� became a national rallying cry, and in the end the USDA put out better organic standards. That was the beginning of Jim�s use of online tools in his activism.

After the successful campaign, Jim decided to go home to Chicago and do a buy local campaign. Unfortunately, he started shopping around at all the locally owned shops and � well � there was absolutely nothing to local to buy. It was summer, the perfect time for local farmers to supply local shops, so Jim knew something had to be done. He launched his local organic campaign, which eventually morphed ino FamilyFarmed.org, and the momentum has been building ever since. Now a lot of food is being grown organically in the region, and Jim is greatful for it.